APAC Leads Global App Ad Growth with 44% Increase in Ad Requests

Leading app platform Smaato recently announced results from its Global Trends in Mobile Advertising H2 2018 report. The report reveals significant growth across key advertising metrics, including ad request volume and eCPMs. As advertisers direct more money into mobile advertising and consumers … Continue reading APAC Leads Global App Ad Growth with 44% Increase in Ad Requests

Asian Brands must be more Innovative than those in the West

According to a recent Razorfish digital marketing report, Asian Marketers must be more innovative and forward-thinking than their western counterparts, to meet the technology-driven expectations of consumers in our region. Asian consumers are not only reporting higher ownership and usage of technology, they … Continue reading Asian Brands must be more Innovative than those in the West

Kenshoo launches new product suite targeting mobile advertising market

Kenshoo today announced the release of Kenshoo Infinity Suite, aimed at the mobile display advertising market, expected to be a growth area over 2015 in APAC. The new product connects to ad tech giant AppNexus, meaning clients can now activate search and social data across display and rapidly growing in-app placements on exchanges like MoPub, Nexage, and other select inventory sources. Continue reading “Kenshoo launches new product suite targeting mobile advertising market”