Latest report from Opera Mediaworks covering Mobile advertising in 2015. Interesting to see Australia leads the world when it comes to use of video advertising on mobile.
Opera Mediaworks State of Mobile Advertising Q3 2015
A few other highlights:
- Games is no. 1 for revenue. Games publishers accounted for 23.7% of revenue on the mobile ad platform, making it the top revenue-generator, beating out traditional leaders Social Networking and Music, Video & Media. Games also has a high revenue-to-impression ratio (nearly 3X), which indicates its monetization potential.
- News & Information creeps up the rankings. News & Information took the no. 2 slot for revenue generation (18.3%) and for impression volume (17%), which is a boost from the 10% it captured in Q2.
- Social share slips, but still on top for traffic. Social Networking apps and sites continue to be served the most impressions (18.7%), albeit a dip from the high volume it had in previous quarters (around 31%).
