Last updated: June 2026. A live data reference, refreshed each quarter. For the competitive analysis, see Shopee vs TikTok Shop; for seller fees, see Shopee vs Lazada vs TikTok Shop fees.
This page tracks one thing: the current gross merchandise value (GMV) and market-share numbers for TikTok Shop and Shopee in Southeast Asia, kept up to date. The latest figures: Southeast Asia’s platform e-commerce reached $157.6 billion in GMV in 2025, up 22.8% (Momentum Works). Shopee holds around 53% of the market; TikTok Shop’s platform GMV doubled to $45.6 billion. The tables below carry the year-by-year data; the analysis of what it means lives in our linked comparison pieces.
TikTok Shop GMV in Southeast Asia, by year
| Year | TikTok Shop SEA GMV | YoY growth |
|---|---|---|
| 2022 | ~$4.4B | — |
| 2023 | ~$16.3B | ~270% |
| 2024 | ~$22.6B | ~39% |
| 2025 | $45.6B | ~100% |
TikTok Shop’s Southeast Asian platform GMV doubled to $45.6 billion in 2025 — roughly tenfold growth in three years (Momentum Works via DealStreetAsia). Southeast Asia is now 71% of TikTok Shop’s $64.3 billion global GMV. Indonesia is its largest regional market at $13.1 billion, its second-biggest in the world after the United States.
One figure to read carefully: the $45.6 billion is TikTok Shop’s platform GMV. Counted together with Tokopedia — the Indonesian marketplace TikTok took control of in December 2023 — the combined entity reached about 65.7% of Shopee’s regional GMV in 2025. These are two different measures and shouldn’t be averaged.
Shopee GMV and market share
| Metric | 2024 | 2025 | Q1 2026 |
|---|---|---|---|
| Shopee SEA market share | 52% | 53% | #1 in all 6 markets |
| Shopee GMV (global, incl. TW + BR) | ~$100B | $127B (+27%) | $37.3B (+30.2%) |
| Gross orders | 10.9B | 13.9B | 4.0B |
Shopee, owned by Singapore-listed Sea Limited, held roughly 53% of Southeast Asian platform GMV in 2025 and ranked number one in all six major markets (Momentum Works). On Sea’s own global reporting — which includes Taiwan and Brazil — Shopee’s GMV reached $127 billion, up 27%, on 13.9 billion orders. In the most recent quarter (Q1 2026), Shopee GMV grew 30.2% to $37.3 billion, and Sea guides to around 25% Shopee GMV growth for full-year 2026.
Southeast Asia total e-commerce GMV
| Metric | 2023 | 2024 | 2025 |
|---|---|---|---|
| SEA total platform GMV | $114.6B | $128.4B | $157.6B |
| YoY growth | — | 12% | 22.8% |
| Top-3 platforms’ combined share | 79% | 84% | 98.8% |
The market has consolidated into a near-pure three-horse race. Shopee, TikTok Shop (with Tokopedia) and Lazada together took 98.8% of all platform GMV in 2025, up from 84% a year earlier. Lazada, owned by Alibaba, holds around 15% and is gaining specifically in Singapore. For the full 15-market picture, see our Asia e-commerce marketplace tracker.
Fastest-growing markets, 2025
| Market | 2025 GMV growth | Note |
|---|---|---|
| Thailand | +51.8% | fastest in region |
| Malaysia | +47.6% | |
| Philippines / Vietnam / Singapore | double digits (>20%) | |
| Indonesia | ~2.2% | largest market (~37% of SEA), slowed by Bukalapak exit + Tokopedia rationalisation |
Indonesia remains the centre of gravity at around 37% of regional GMV, even as its growth slowed. (Momentum Works restated Indonesia’s share down from 44% in its 2024 report, reflecting the Tokopedia rationalisation and Bukalapak’s marketplace exit.)
A note on the “Shopee buying Lazada” rumour
For the record, since it drives recurring searches: there is no Shopee/Lazada acquisition, and no credible evidence of one. Shopee and Lazada are direct rivals owned by Sea and Alibaba respectively. The only real corporate-action story is Alibaba’s on-and-off plan to eventually spin off or IPO Lazada — a fundraise it halted in 2025. And Temu, despite a high-profile push, is not a material Southeast Asian player: it was banned in Indonesia (October 2024) and suspended in Vietnam (December 2024), and sits outside the 98.8% top-three.
Frequently asked questions
What is TikTok Shop’s GMV in Southeast Asia?
TikTok Shop’s platform GMV in Southeast Asia doubled to $45.6 billion in 2025, with Indonesia its largest regional market at $13.1 billion — its second-biggest market globally after the United States (Momentum Works via DealStreetAsia).
How fast is TikTok Shop growing in Southeast Asia?
Roughly 100% in 2025 (a doubling), and about tenfold over three years — from $4.4 billion in 2022 to $45.6 billion in 2025.
What is TikTok Shop’s GMV share versus Shopee?
Shopee leads with around 53% of regional GMV. TikTok Shop’s platform GMV alone is smaller, but combined with Tokopedia it has reached about 66% of Shopee’s regional GMV in 2025.
What is the size of the Southeast Asia e-commerce market?
Platform e-commerce GMV reached $157.6 billion in 2025, up 22.8% — the fastest growth in four years (Momentum Works).
Is Shopee buying Lazada?
No. There is no Shopee/Lazada acquisition and no credible evidence of one — they are rivals owned by Sea and Alibaba. The only related story is Alibaba’s stalled plan to eventually IPO or spin off Lazada.
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