Touching video content from Unilever. 6 million children die before they reach the age of 5 due to infections like Diarrhea and Pneumonia. 44% of these deaths occur in the first 28 days of birth.
This experiment taught Sangrahi how the simple habit of handwashing with soap, during this span, can be life-saving for her baby.
Lifebuoy launched the Help a Child Reach 5 campaign in 2012, to raise awareness of the importance of good handwashing habits, with the aim of reducing child deaths due to preventable infections.
Great content with a heart. How could we not feature it?
Tom Simpson is an operator, investor and writer working where AI, media, gaming and culture meet. He is the founder of AK3R, a boutique venture fund and advisory business backing and building companies in AI, agents, gaming, advertising and digital marketplaces, and writes the Hyperfuture Memo on how AI is reshaping markets, media and culture. He has spent around 20 years building media, advertising and gaming businesses across the UK, the US and Asia, including building AdColony’s Asia business through its exit, and founded Digital in Asia in 2013.
