Facebook has admitted to misleading advertisers on key metrics for the third time in as many months. On this occasion it’s a discrepancy between the number of likes and shares Facebook shows for web links, and also issues with the … Continue reading More Facebook measurement errors – when will brands lose patience?
2016 was the year where content marketing went from a discussion point to a business imperative in Asia. But what’s next? What are the trends we expect to see in 2017? We asked the board members and guests of the … Continue reading APAC Content Marketing Predictions for 2017
Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results When you strip away the complexity of the outer shell, omni-channel marketing is essentially thinking holistically about the customer: their experiences, your interactions with them … Continue reading Seamless Omni-Channel Starts with a Holistic View
Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results Today, video is an exceptionally important marketing tool for most businesses. Video is so powerful largely because it can tell a story in a complete … Continue reading Harnessing the Power of Video Marketing in the Online Environment
In 2015, The ASEAN Economic Community, or AEC, will come into effect, creating a single market that encompasses 600 million people across 10 countries. Brands in the region have a historic opportunity to connect with consumers as ASEAN enters a new growth phase. Continue reading “ASEAN Consumer Insight Report”
Vserv in partnership with the MMA have compiled a series of presentations covering key mobile consumer stats for many of the Asian markets. These provide comprehensive summaries of the mobile landscape in each market, covering apps, ads and social amongst other topics. Continue reading “Mobile Marketing in Asia”
In just a few years the hashtag has gone from a humble and obscure symbol, also known as the pound sign, to a powerful online tool. The # initially gained prominence on Twitter, but has spread to use across a plethora of other online social media platforms including Facebook and Instagram. Continue reading “The Rise of the Social Media Hashtag”
The rising Chinese middle class are spending more time with digital media, but advertisers have yet to reflect this shift with reallocated media budgets according to a new report.
“The Chinese middle class is not necessarily the richest, as a large number of young people are put into this category,” said Steven Chang, CEO of ZenithOptimedia Greater China, “but they definitely promise more wealth with a bigger purchasing power in the near future.” Continue reading “Chinese Media Spend Lagging Behind Consumer Digital Habits”
A recent report from Adobe looks at the readiness of Asia Pacific marketers for Digital. The top line is that the industry is gaining in Digital confidence regionally, but budget and talent deficits are hampering development. Continue reading “Asia Pacific Digital Marketing Readiness”