TotallyAwesome, Asia’s digital advertising network for kids, teens, and families, has announced the launch of TotallyPlay across Asia-Pacific, empowering brands and advertisers to connect with the 450 million gamers in the region aged under 18. Every day 175,000 kids come … Continue reading TotallyAwesome launches platform for brands to reach under-18 gamers in APAC
Esports and gaming are huge across SEA with almost 250m participants and 82% of people playing either on mobile, console or desktop. We caught up with Mitch Esguerra, Southeast Asia Operations CEO, Galaxy Racer to get his take on the … Continue reading 6 Esports and Gaming Trends for 2022 in SEA
Bowled.io is launching the world’s first Play-to-Earn (P2E) cricket platform built on blockchain technology. The core idea is using an innovative game-play model where users bring their team to compete against friends and the Bowled community. The gaming platform enables … Continue reading World’s 1st NFT-enabled Play-to-Earn Cricket Game launches
Massive vibes today as Yuga Labs, owners of Punks, BAYC and Meebits, dropped the trailer for their Bored Ape Yacht Club metaverse — there’s already a currency ($ape), gaming elements and collaborations with other NFT projects like World of Women … Continue reading Major new Metaverse project launch from Yuga Labs
In recent years, there has been a flurry of new video services subsidised in part or entirely by advertising, many with a focus on delivering less advertising per hour than regular television broadcasts. Streaming services like HBO Max in the … Continue reading How Lower Ad Loads Benefit Marketers and Consumers
While 2021 was gaming’s biggest year yet — and also the year the metaverse really stepped into the spotlight — 2022 promises to be even bigger. Blockchain, NFTs and play-to-earn will be massive as Web3 comes to gaming, alongside developments … Continue reading 2022 Gaming, Esports and Metaverse trends
57% of consumers want to earn NFTs while they game. However, while it’s clear NFTs and play-to-earn are the future of gaming, it’s still a controversial topic with a minority of hardcore gamers — 18% are “very not interested”. Some … Continue reading 57% of Consumers support NFT Gaming and Play-to-Earn
Ecommerce sales in Southeast Asia will total $90 billion in 2022, an increase of $15 billion over last year. By next year, the region will cross the $100 billion mark, a long way from the $37 billion seen in 2019. … Continue reading Southeast Asia sees fastest Ecommerce sales growth in the World
Interesting metaverse map from Jon Radoff, describing the seven layers of the ecosystem and where companies (and some open source projects) sit within the market. Brief recap of what each of these layers represent: Experience is what we actually engage … Continue reading Mapping the Metaverse
COVID19 has had a huge impact on the digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping … Continue reading The New Digital-First Myanmar Consumer
