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Tag: featured

Gaming

6 Esports and Gaming Trends for 2022 in SEA

March 28, 2022March 31, 2022 digitalinasia

Esports and gaming are huge across SEA with almost 250m participants and 82% of people playing either on mobile, console or desktop. We caught up with Mitch Esguerra, Southeast Asia Operations CEO, Galaxy Racer to get his take on the … Continue reading 6 Esports and Gaming Trends for 2022 in SEA

Blockchain, Gaming

World’s 1st NFT-enabled Play-to-Earn Cricket Game launches

March 24, 2022March 28, 2022 digitalinasia

Bowled.io is launching the world’s first Play-to-Earn (P2E) cricket platform built on blockchain technology. The core idea is using an innovative game-play model where users bring their team to compete against friends and the Bowled community. The gaming platform enables … Continue reading World’s 1st NFT-enabled Play-to-Earn Cricket Game launches

Blockchain, Gaming

Major new Metaverse project launch from Yuga Labs

March 19, 2022March 21, 2022 digitalinasia

Massive vibes today as Yuga Labs, owners of Punks, BAYC and Meebits, dropped the trailer for their Bored Ape Yacht Club metaverse — there’s already a currency ($ape), gaming elements and collaborations with other NFT projects like World of Women … Continue reading Major new Metaverse project launch from Yuga Labs

Blockchain, Gaming, Video

How Lower Ad Loads Benefit Marketers and Consumers

March 1, 2022March 28, 2022 digitalinasia

In recent years, there has been a flurry of new video services subsidised in part or entirely by advertising, many with a focus on delivering less advertising per hour than regular television broadcasts. Streaming services like HBO Max in the … Continue reading How Lower Ad Loads Benefit Marketers and Consumers

News

2022 Gaming, Esports and Metaverse trends

February 28, 2022February 28, 2022 digitalinasia

While 2021 was gaming’s biggest year yet — and also the year the metaverse really stepped into the spotlight — 2022 promises to be even bigger. Blockchain, NFTs and play-to-earn will be massive as Web3 comes to gaming, alongside developments … Continue reading 2022 Gaming, Esports and Metaverse trends

News

57% of Consumers support NFT Gaming and Play-to-Earn

February 26, 2022March 28, 2022 digitalinasia

57% of consumers want to earn NFTs while they game. However, while it’s clear NFTs and play-to-earn are the future of gaming, it’s still a controversial topic with a minority of hardcore gamers — 18% are “very not interested”. Some … Continue reading 57% of Consumers support NFT Gaming and Play-to-Earn

Retail Tech
retail media

Southeast Asia sees fastest Ecommerce sales growth in the World

February 23, 2022February 23, 2022 digitalinasia

Ecommerce sales in Southeast Asia will total $90 billion in 2022, an increase of $15 billion over last year. By next year, the region will cross the $100 billion mark, a long way from the $37 billion seen in 2019. … Continue reading Southeast Asia sees fastest Ecommerce sales growth in the World

Blockchain, Insights

Mapping the Metaverse

February 23, 2022February 28, 2022 digitalinasia

Interesting metaverse map from Jon Radoff, describing the seven layers of the ecosystem and where companies (and some open source projects) sit within the market. Brief recap of what each of these layers represent: Experience is what we actually engage … Continue reading Mapping the Metaverse

Gaming, Video

The New Digital-First Myanmar Consumer

November 11, 2020November 10, 2020 digitalinasia

COVID19 has had a huge impact on the digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping … Continue reading The New Digital-First Myanmar Consumer

Programmatic, Video

Ad Fraud, OTT and CTV: An Emerging Threat

November 10, 2020 digitalinasia

CTV is a fast growing digital media channel and, not surprisingly, a high growth environment for fraud. At its peak, a single fraud scheme accounted for more than 28% of total global programmatic CTV traffic. Incredible. We caught up with … Continue reading Ad Fraud, OTT and CTV: An Emerging Threat

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