Major new Metaverse project launch from Yuga Labs

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Massive vibes today as Yuga Labs, owners of Punks, BAYC and Meebits, dropped the trailer for their Bored Ape Yacht Club metaverse — there’s already a currency ($ape), gaming elements and collaborations with other NFT projects like World of Women and Cryptoadz baked in.

As much as Yuga and BAYC stand for the hype-driven corporate juggernaut side of NFTs — which many feel uncomfortable with— this still represents a paradigm shift in thinking across gaming, Web3, and the metaverse.

A shift with implications that are starting to resonate in wider entertainment — social media, music, film, IP, mobile, and all of the adjacent industries under the banner: “things people do with their free time”.

The world is changing, faster than ever.

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Tom Simpson

Tom Simpson is an investor, advisor, and writer working across AI, markets, media, and culture — tracking where value and attention are moving. He is the founder of AK3R, working selectively with founders, investors, and companies on strategy, while investing in and building businesses in digital markets. He writes the Hyperfuture Memo on Substack, on how AI is reshaping markets, media, and culture. He is also the founder and editor of Digital in Asia, an independent publication covering Asia's digital markets since 2013. He splits time between Vietnam, Singapore, and the UK.