How Lower Ad Loads Benefit Marketers and Consumers
In recent years, there has been a flurry of new video services subsidised in part or entirely by advertising, many with a focus on delivering less advertising per hour than … Read more
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2022 Gaming, Esports and Metaverse trends
While 2021 was gaming’s biggest year yet — and also the year the metaverse really stepped into the spotlight — 2022 promises to be even bigger. Blockchain, NFTs and play-to-earn … Read more
57% of Consumers support NFT Gaming and Play-to-Earn
57% of consumers want to earn NFTs while they game. However, while it’s clear NFTs and play-to-earn are the future of gaming, it’s still a controversial topic with a minority … Read more
Southeast Asia sees fastest Ecommerce sales growth in the World
Ecommerce sales in Southeast Asia will total $90 billion in 2022, an increase of $15 billion over last year. By next year, the region will cross the $100 billion mark, … Read more
Mapping the Metaverse
Interesting metaverse map from Jon Radoff, describing the seven layers of the ecosystem and where companies (and some open source projects) sit within the market. Brief recap of what each … Read more
The New Digital-First Myanmar Consumer
COVID19 has had a huge impact on the digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital … Read more
Ad Fraud, OTT and CTV: An Emerging Threat
CTV is a fast growing digital media channel and, not surprisingly, a high growth environment for fraud. At its peak, a single fraud scheme accounted for more than 28% of … Read more
The Rise of Mobile Gaming in Vietnam: Taking it to the Next Level
by Jade Hoang Business Development Manager, Vietnam, Nativex The COVID-19 pandemic may have negatively impacted some industries, but others have experienced remarkable upticks in growth. In particular, mobile gaming has … Read more
Southeast Asian Map of E-commerce Consumer Insights
This latest online retail overview from iPrice compares Southeast Asia’s major e-commerce players based on their average quarterly traffic, mobile application ranking and also looks at general market trends.
Gaming and Esports Spotlight on Indonesia
Indonesia is a dynamic market for mobile games and esports, especially given its ever-increasing rate of internet and smartphone users. With an online population size of 171 million, favourable demographics … Read more