Ad Fraud, OTT and CTV: An Emerging Threat
CTV is a fast growing digital media channel and, not surprisingly, a high growth environment for fraud. At its peak, a single fraud scheme accounted for more than 28% of … Read more
tv
From Linear TV to OTT and Connected TV Advertising in Asia
Global ad tech company IPONWEB (the super smart guys who built most of the programmatic infrastructure the industry relies on today) has set up a TV Solutions division to … Read more
TV and Video Ads Converging Slowly as OTT Continues to Grow
We’ve all seen the huge rise of interest in programmatic over the past few years – what lies ahead for this technology? It has taken a number of years for … Read more
Interaction 2017: Group M Global Digital Forecasts
Each year GroupM publishes its overview and speculations on the state of digital marketing and its implications for advertisers. This year’s report – Interaction 2017 predicts that in 2017 digital’s … Read more
Google killed the TV star?
What if Google invested in eye tracking technology free on every TV? They could do it in partnership with TV manufacturers, and under the auspices of measuring smart TV (read … Read more