The Rise of AI-Native Ad Buying
Digital advertising has become one of the most complex operational systems in modern business. Most people in the industry know this. Fewer have thought through what it actually demands. Ten … Read more
programmatic
Trends 2023: AVIA – The Asia Video Industry Report 2023
The annual Asia Video Industry Report provides a comprehensive overview of the state of video in APAC at the end of 2022. The past year across Asia has been challenging, … Read more
Trends 2023: Dentsu – 2023 Global Ad Spend Forecasts
According to the latest Dentsu global ad spend report, the global advertising market grew 8.0% in 2022, reaching a total of $713.6 billion, an increase of $53.0 billion. While the … Read more
AdColony And Anzu.io Join Forces To Bring Blended In-Game Ads To APAC
AdColony, the in-app advertising marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended in-game advertising solutions across both display and video to brands and agencies in Asia Pacific. In-game advertising platform Anzu seamlessly blends … Read more
APAC Leads Global App Ad Growth with 44% Increase in Ad Requests
Leading app platform Smaato recently announced results from its Global Trends in Mobile Advertising H2 2018 report. The report reveals significant growth across key advertising metrics, including ad request volume and eCPMs. … Read more
Agents of Change: Programmatic Pain Points and Priorities in APAC
58% of agencies in APAC say programmatic buying lets them drive greater ROI for brand partners, compared to only 40% and 33% for their North American and EMEA cohorts. While … Read more
Transparency and Ad Quality: Brand Safety Matters to Consumers
Following a spate of misplaced ad scandals and fake news controversies, brand safety is commonly acknowledged as one of the most pressing challenges currently facing marketers looking to reach digital audiences. … Read more
A Duopoly of Convenience: Facebook & Google Tap New Growth in APAC
by Tom Simpson Latest data reveals that in Q1 2018, Facebook and Google ad revenue grew by 40% year-on-year across Asia Pacific (ex. China), while ‘The Rest’ – every publisher … Read more
Vietnam: Digital Trends & Consumer Landscape Overview
With a population of more than 96 million, a median age of 30 years, and internet penetration standing at 50 million, or just over 54% of local population, Vietnam is a young and … Read more
Myanmar Digital Trends 2018
Myanmar is going through a digital transformation. AdsMy, a local marketing tech platform, have produced a trends deck covering digital marketing and consumer behaviour for Myanmar in 2018. Programmatic, mobile, video, … Read more