A few useful free tools from Google that will help you understand your business, research competitors and add loads of value to your clients and prospects. Consumer Barometer The Consumer Barometer is a tool to help you understand how people … Continue reading Marketing and Consumer Insight Tools from Google
Following a spate of misplaced ad scandals and fake news controversies, brand safety is commonly acknowledged as one of the most pressing challenges currently facing marketers looking to reach digital audiences. But the impact on, and reaction of, consumers to issues … Continue reading Transparency and Ad Quality: Brand Safety Matters to Consumers
by Tom Simpson Latest data reveals that in Q1 2018, Facebook and Google ad revenue grew by 40% year-on-year across Asia Pacific (ex. China), while ‘The Rest’ – every publisher and ad tech business outside the duopoly – saw a … Continue reading A Duopoly of Convenience: Facebook & Google Tap New Growth in APAC
Myanmar is going through a digital transformation. AdsMy, a local marketing tech platform, have produced a trends deck covering digital marketing and consumer behaviour for Myanmar in 2018. Programmatic, mobile, video, native and digital advertising are all highlighted as growth areas. … Continue reading Myanmar Digital Trends 2018
A new survey from the ANA looking at how marketers are conducting their programmatic media buying, revealed that 85% of marketers are currently conducting programmatic initiatives, either in-house or with an agency. However, more than a third of respondents (35%) have … Continue reading Digital Transparency: Peeling the Programmatic Onion
With Mobile quickly becoming the go to channel for brands, there is a quiet revolution happening in the world of marketing. Mobile is growing up, and getting serious as it moves front and centre. Here are our top Mobile advertising … Continue reading 8 Mobile Trends for 2018
By Tom Simpson Please check out our latest overview of the Facebook and Google advertising duopoly updated with 2018 data. A quick check of their books reveals that in the first quarter of 2017, 92 cents of every new dollar spent … Continue reading How Google and Facebook are Eating the APAC Ad Industry
2016 was the year where content marketing went from a discussion point to a business imperative in Asia. But what’s next? What are the trends we expect to see in 2017? We asked the board members and guests of the … Continue reading APAC Content Marketing Predictions for 2017
The Google Consumer Barometer is a fantastic new tool to help you understand how people use the internet – both mobile and online – across the Asia. It’s a rich consumer research resource available for free, based on studies done by … Continue reading The Google Consumer Barometer: Free APAC Market Research
Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results Social commerce, or S-commerce, is one of the newer kids on the E-commerce block. Of course, it is also a very broad subject. Some would also … Continue reading Retail S-Commerce: Moving to Mobile and Beyond
