A new survey from the ANA looking at how marketers are conducting their programmatic media buying, revealed that 85% of marketers are currently conducting programmatic initiatives, either in-house or with an agency. However, more than a third of respondents (35%) have … Continue reading Digital Transparency: Peeling the Programmatic Onion
Criteo launched two new solutions in APAC this week – Criteo Audience Match and Criteo Kinetic Design with Video – to help retailers and brands deliver seamless and relevant shopping experiences across all devices and channels. Using customer relationship management (CRM) or data … Continue reading New Tech Heats Up APAC Ecommerce Market
For this latest post in our ongoing series looking at The New Digital Advertising Ecosystem, we wanted to go right back to basics, and look at an online advertising 101. Understanding the evolution of the Digital media market over the last decade is a crucial part of understanding what is happening now. Continue reading “The New Digital Advertising Ecosystem part III”
We have already covered the new digital advertising ecosystem at a basic level in a previous post.
Here we wanted to start looking at things in a little more detail with the help of LUMA Partners. Continue reading “The New Digital Advertising Ecosystem Part II”
Digital is evolving, but the new data-driven real time advertising ecosystem can be confusing. In an attempt to bring some much needed transparency to ad exchanges and display, Ad Exchanger have a great series of posts dealing with some common questions. … Continue reading The New Digital Advertising Ecosystem