The programmatic revolution knows no borders. The same transformation that North American and European ad markets have seen recently is now showing up in markets around the world – including Asia – as global marketers embrace programmatic. In fact 55% of … Continue reading The New Digital Advertising Ecosystem Part V: Programmatic goes Global
Programmatic advertising seems to be taking over the world in 2015, and it’s importance is growing across Asian markets. In fact recent studies show that 3 out of 4 APAC brands to increase investment in data driven buying over the year ahead, in … Continue reading Data and Automation will Drive Programmatic in APAC
2015 promises to be an exciting year for Digital Marketing and Media in Asia. The core metrics won’t feel that different from 2014, but there will be increased focus in a number of areas, alongside raised expectations as Asia expands and matures from a Digital perspective.
Here are the ten trends that, in DIA’s view, will change how online marketers across the region do business in the year ahead: Continue reading “2015 in Preview: Top 10 APAC Digital Trends 2015”
Digital is evolving, but the new data-driven real time advertising ecosystem can be confusing. In an attempt to bring some much needed transparency to ad exchanges and display, Ad Exchanger have a great series of posts dealing with some common questions. … Continue reading The New Digital Advertising Ecosystem
