accuen | Digital in Asia

The New Digital Advertising Ecosystem Part VI: Agency Trading Desks

September 30, 2015 by Tom Simpson

In the latest in our series on programmatic we take a look at Agency Trading Desks (ATDs), the independent units within media agencies that specialise in programmatic buying. In Asia we … Read more

Data

The New Digital Advertising Ecosystem

October 27, 2013 by Tom Simpson

Digital is evolving, but the new data-driven real time advertising ecosystem can be confusing. In an attempt to bring some much needed transparency to ad exchanges and display, Ad Exchanger have … Read more