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The New Digital Advertising Ecosystem Part VI: Agency Trading Desks

September 30, 2015 by Tom Simpson

In the latest in our series on programmatic we take a look at Agency Trading Desks (ATDs), the independent units within media agencies that specialise in programmatic buying. In Asia we … Read more

Categories The New Digital Advertising Ecosystem Tags accuen, ad exchange, programmatic, rtb, xaxis Leave a comment

Data

The New Digital Advertising Ecosystem

October 27, 2013 by Tom Simpson

Digital is evolving, but the new data-driven real time advertising ecosystem can be confusing. In an attempt to bring some much needed transparency to ad exchanges and display, Ad Exchanger have … Read more

Categories Data, Programmatic, The New Digital Advertising Ecosystem Tags accuen, ad exchange, app nexus, asia, big data, brandscreen, display, dmp, dsp, programmatic, rtb, turn, xaxis 1 Comment

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