Programmatic advertising now accounts for more than 80% of all digital ad transactions in the Asia-Pacific region. As the APAC programmatic market grows from $210 billion in 2025 toward a … Read more
Programmatic advertising seems to be taking over the world in 2015, and it’s importance is growing across Asian markets. In fact recent studies show that 3 out of 4 APAC brands to increase … Read more
With advertisers set to spend more than $9 billion on programmatic buying by 2017, we all know the future is coming. However, confusion still exists about how ad exchanges and data … Read more