by Jade Hoang Business Development Manager, Vietnam, Nativex The COVID-19 pandemic may have negatively impacted some industries, but others have experienced remarkable upticks in growth. In particular, mobile gaming has seen a notable surge, as extended stay-home restrictions have increasingly … Continue reading The Rise of Mobile Gaming in Vietnam: Taking it to the Next Level
The Map of E-Commerce from iPrice ranks Vietnam‘s top 50 e-commerce players based on their average quarterly traffic, mobile application ranking, social media followers and number of staff. Vietnam top 10 Ecommerce iPrice have just released their Q4 2019 Ecommerce … Continue reading Vietnam Ecommerce Rankings
With a population of more than 96 million, a median age of 30 years, and internet penetration standing at 50 million, or just over 54% of local population, Vietnam is a young and dynamic market representing a huge commercial opportunity for brands, marketers … Continue reading Vietnam: Digital Trends & Consumer Landscape Overview
Fashion is the biggest ecommerce category, while payment methods and delivery issues are the biggest concerns for online retailers and marketers in Southeast Asia and Taiwan, according to a new report from Econsultancy and Shopee exploring challenges and opportunities in ecommerce across the … Continue reading Sales increase for 51% of online retailers in SEA and Taiwan over past year
The Google Consumer Barometer is a fantastic new tool to help you understand how people use the internet – both mobile and online – across the Asia. It’s a rich consumer research resource available for free, based on studies done by … Continue reading The Google Consumer Barometer: Free APAC Market Research
2015 was another exciting year for digital and programmatic in Asia, South East Asia especially. There is a definite sense that individual markets are outgrowing Singapore as a regional hub – evidenced by rapidly increasing spends at individual market level, and a … Continue reading 2015 in Review: Top 5 Digital in Asia Content
Over the last five years Vietnam has seen its beer sales climb at more the double the rate of its GDP, making it South-East Asia’s largest consumer of beer. In fact, in 2012 a staggering 3 billion litres of beer … Continue reading Selling Beer in Vietnam, a Digital Challenge
We’ve heard plenty about Millenials (or Generation Y), those born between 1976 and 1994. But as this generation continues to age, marketers are starting to shift their attention to the next wave – Generation Z, those born in 1995 or … Continue reading Digital Savvy but Shy: How Vietnam’s Generation Z is making brands work harder
The latest MasterCard Mobile Shopping Survey covering Asia Pacific finds consumers embracing the convenience of mobile shopping. Almost half of consumers – around 45% in total – made a purchase using their smartphone in the three months preceding the survey. Exactly 50% of … Continue reading Half of APAC Smartphone Users Now Shopping on their Device
MicroAd Singapore today announced a Series A investment in Ambient Digital Group aiming to expand market share across South East Asia.
MicroAd will also connect its programmatic ad platform to Ambient Digital’s vast regional supply of inventory – a big win for programmatic ad buyers in South East Asia. Continue reading “MicroAd leads funding round for Ambient Digital in South East Asia”
