Tag Archives: Vietnam

Mobile Marketing in Asia

Vserv in partnership with the MMA have compiled a series of presentations covering key mobile consumer stats for many of the Asian markets. These provide comprehensive summaries of the mobile landscape in each market, covering apps, ads and social amongst other topics. Continue reading Mobile Marketing in Asia

Mobile Phone Most Popular Holiday Gift in Indonesia and Vietnam

The latest research from Jana shows the big gift for Indonesian and Vietnamese consumers this holiday season is a new Mobile. Indians want a camera more than anything, although in all surveyed Asian markets, the Mobile was a top 3 gift item. Continue reading Mobile Phone Most Popular Holiday Gift in Indonesia and Vietnam

Focus on… Vietnam’s Digital Landscape

Please check out our latest digital trends and consumer landscape overview for Vietnam updated for 2018.

In the third of our series covering individual Asian market Digital landscapes, we take a look at Vietnam.

With a population in excess of 90 million and internet penetration of 35.6%, Vietnam represents a huge opportunity for brands. 52% of Vietnamese consumers watch online video on a daily basis, meaning the transition of consumer attention from TV to alternative screens is happening at a rapid pace. Mobile penetration is around 145%, although with only 15.5 million 3G subscribers, and 69% of the population located in rural areas, the key consumer challenge still remains engagement on feature phones.

Below are five of the latest takeaway resources covering the key digital facts and figures for Vietnam. Continue reading Focus on… Vietnam’s Digital Landscape

Ecommerce in Emerging Asia

Ecommerce is very much in the news at the moment, with Rocket Internet launching their month long online promotion across Lazada, Zalora and Foodpanda, ebay launching in Indonesia, and mobile ecommerce projected to hit $2.4bn revenue in Singapore by 2015. Continue reading Ecommerce in Emerging Asia

Asia’s Digital Future in Focus

The comScore Digital Future in Focus reports provide some of the most comprehensive coverage of Asia’s Digital landscape. Industry leading research across a series of Asian markets, with insight into search, social, online advertising, mobile and e-commerce. Continue reading Asia’s Digital Future in Focus

Mobile Consumer Insights and Research for Asia

It is not easy to find Mobile research, consumer insights and stats for Asia. However, there are two sources that stand out in terms of their comprehensive coverage of Mobile for the region, including local markets. Continue reading Mobile Consumer Insights and Research for Asia

Digital Benchmarking and Measurement

“How much should we be paying per like on Facebook?” or “What is a good CTR for a display campaign?” are questions that will be familiar to anyone working in Digital. Benchmarks are a constant topic of discussion, and it’s only natural that we want to understand whether we are doing better or worse than everyone else.

It is not easy to find Asia specific benchmarks, but this post is a fairly comprehensive list of all the resources available. Where there are no local benchmarks, more general industry specific or global benchmarks can still help us understand performance, so we have included the best of these. Continue reading Digital Benchmarking and Measurement

Social Media in Asia

The most comprehensive and easily digestible source of social media information for Asia is to be found courtesy of We Are Social Singapore. They have a series of presentations covering key stats for almost all the Asian markets.

Here’s the latest Asia summary: Continue reading Social Media in Asia

Welcome to Digital in Asia

This site and the Digital in Asia community is for everyone who works in Digital across Asia.

With your help we hope to become the place to find resources and insight for emerging technologies, new retail, brands, marketing and the consumer internet.

We are active across Facebook,Twitter, and Linkedin so please connect with us there to stay up to date.

When we started this site, we had a couple of core ideas in mind. To help educate and connect those in Digital in Asia.

  • Educate – Asia’s digital landscape is evolving quickly, but there is a a lack of knowledge sharing, both across markets, and in terms of introducing global learnings. We want this site to be the “go to” location for the Digital resources you need, whatever your role in the Digital ecosystem.
  • Connect – Welcome to digital marketers, blockchain entrepreneurs, influencers, and ecommerce executives from all over Asia. These are jobs that barely existed a few years, even a few months ago. In Asia we stand at the start of a huge and exciting change in Digital. However, beyond the major regional hubs such as Singapore or Hong Kong, there is little sense of this as a larger industry shift. Digital communities in Jakarta, Taipei, Tokyo, HCMC and beyond will grow at an amazing rate over the coming years. We want to capture a sense of excitement and shared purpose.

That’s it. Hope you enjoy the site, please visit us on FacebookTwitter, and Linkedin, or sign up for our newsletter. and feel free to get in touch if you have any thoughts on how we could be doing things better. Remember, this site is for you, the Digital community. If we’re not relevant, we’re not doing things right.