MoMo: How Vietnam’s 40M-User Wallet Won the Market
MoMo isn’t just Vietnam’s most popular e-wallet. It’s the country’s definitive case study in how a mobile payments startup can grow into a full-blown financial super app — and finally … Read more
MoMo isn’t just Vietnam’s most popular e-wallet. It’s the country’s definitive case study in how a mobile payments startup can grow into a full-blown financial super app — and finally … Read more
Vietnam’s e-wallet market crossed 100 million active users in early 2026 (Ken Research, 2026), and two platforms account for the bulk of the action. MoMo, the standalone fintech super app … Read more
Southeast Asia’s super app market surpassed $58 billion in 2025 and is growing at over 30% CAGR (Grand View Research). Three companies sit at the centre of that expansion: Grab … Read more
Every few months, a new narrative about Vietnam’s gaming market circulates in investment memos, conference panels, and analyst decks. The story usually goes something like this: Vietnam is a massive, … Read more
Vietnam’s new 5G infrastructure could have just made premium gaming affordable. Vietnam deployed 30,000 5G base stations reaching 90% population coverage since commercial launch in October 2024. Average speeds hit … Read more
When Vietnam’s Gaming Market Became Non-Negotiable December 25, 2024, marks when Decree 147 Vietnam enforcement redefined gaming access in Vietnam. Foreign companies lost the option to serve 70+ million Vietnamese … Read more
Vietnam’s digital economy reached an estimated $39 billion in gross merchandise value in 2025, growing at roughly 19% year-on-year and cementing the country’s position as Southeast Asia’s fastest-growing digital market … Read more
VNG holds an estimated 55% of Vietnam’s gaming market — up from 24.5% in 2020. The real story of Vietnam’s domestic champion, fact-checked.
Esports in Vietnam eclipses traditional sports across every meaningful metric. According to the Deloitte SEA Esports Report 2024, 94% of Vietnamese people have heard of esports — a figure matched … Read more
TikTok Shop grew from $4.4B to $45.6B GMV in SEA in 4 years. Here’s how it disrupted the entire region.