Vietnam’s studios out-download China, but nobody talks about it. Tom Simpson on the revenue-download paradox hiding the world’s most interesting gaming story.
Vietnam is undergoing a significant digital transformation, establishing itself as a global leader in high-tech infrastructure and exports. The nation has recently surpassed China to become the world’s top mobile … Read more
by Jade Hoang Business Development Manager, Vietnam, Nativex The COVID-19 pandemic may have negatively impacted some industries, but others have experienced remarkable upticks in growth. In particular, mobile gaming has … Read more
The Map of E-Commerce from iPrice ranks Vietnam‘s top 50 e-commerce players based on their average quarterly traffic, mobile application ranking, social media followers and number of staff. Vietnam top … Read more
With a population of more than 96 million, a median age of 30 years, and internet penetration standing at 50 million, or just over 54% of local population, Vietnam is a young and … Read more
Fashion is the biggest ecommerce category, while payment methods and delivery issues are the biggest concerns for online retailers and marketers in Southeast Asia and Taiwan, according to a new … Read more
The Google Consumer Barometer is a fantastic new tool to help you understand how people use the internet – both mobile and online – across the Asia. It’s a rich consumer … Read more
Over the last five years Vietnam has seen its beer sales climb at more the double the rate of its GDP, making it South-East Asia’s largest consumer of beer. In … Read more
We’ve heard plenty about Millenials (or Generation Y), those born between 1976 and 1994. But as this generation continues to age, marketers are starting to shift their attention to the … Read more
The latest MasterCard Mobile Shopping Survey covering Asia Pacific finds consumers embracing the convenience of mobile shopping. Almost half of consumers – around 45% in total – made a purchase using their … Read more