How Did TikTok Shop Grow in Southeast Asia? A 2026 Analysis of GMV From $4.4B to $45.6B
TikTok Shop grew from $4.4B to $45.6B GMV in SEA in 4 years. Here’s how it disrupted the entire region.
TikTok Shop grew from $4.4B to $45.6B GMV in SEA in 4 years. Here’s how it disrupted the entire region.
Social commerce grew from <5% to 20-25% of SEA e-commerce in 3 years. We explain the 31.4% CAGR reshaping retail.