TikTok Shop in Southeast Asia: GMV Growth and Strategy
TikTok Shop grew from $4.4B to $45.6B GMV in SEA in 4 years. Here’s how it disrupted the entire region.
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Southeast Asia’s Social Commerce Market: Platforms, Growth and Economics
Social commerce grew from <5% to 20-25% of SEA ecommerce in 3 years. We explain the 31.4% CAGR reshaping retail.