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E-commerce

How Did TikTok Shop Grow in Southeast Asia? A 2026 Analysis of GMV From $4.4B to $45.6B

May 12, 2026March 30, 2026 by Tom Simpson
TikTok Shop SEA: From Shoppable Video to Regional Ecommerce Giant

TikTok Shop grew from $4.4B to $45.6B GMV in SEA in 4 years. Here’s how it disrupted the entire region.

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Categories E-commerce Tags ByteDance, E-commerce, Indonesia, live commerce, Malaysia, Philippines, shoppertainment, social commerce, Southeast Asia, Thailand, TikTok Shop, Tokopedia, Vietnam Leave a comment
Social

What is the State of Social Commerce in Southeast Asia in 2026? From Invisible to 25% of Ecommerce

May 12, 2026March 23, 2026 by Tom Simpson
The SEA Social Commerce Revolution: From Invisible to 25% of E-Commerce in Three Years

Social commerce grew from <5% to 20-25% of SEA e-commerce in 3 years. We explain the 31.4% CAGR reshaping retail.

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Categories Social, E-commerce Tags E-commerce, Gen Z, influencer marketing, live commerce, mobile commerce, shopee, shoppertainment, social commerce, Southeast Asia, TikTok Shop Leave a comment

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Recent Posts

  • What is the State of US–Singapore Digital Trade in 2026? America’s Southeast Asia GatewayMay 25, 2026
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