Asia Ecommerce Market Tracker 2026: Leading Platforms Across 15 Countries
A working tracker of who owns ecommerce GMV across fifteen Asian markets. Shopee, Coupang, Rakuten, Taobao, Flipkart — every leader is Asian-headquartered.
Tokopedia
OVO: Indonesia’s $7.32B E-Wallet With 110M Users
OVO is one of Indonesia’s four dominant e-wallets — alongside GoPay, Dana, and ShopeePay — serving over 110 million registered users across 300 cities. It’s also, since October 2021, a … Read more
Tokopedia: ByteDance’s $1.5B Indonesia Ecommerce Bet
Tokopedia isn’t the company it was two years ago. What started in 2009 as a homegrown Indonesian marketplace — founded by William Tanuwijaya and Leontinus Alpha Edison to connect small-town … Read more
GoJek’s Ecosystem: Indonesia’s Original Super App
GoTo Group — the parent company behind Gojek, GoPay, and a minority stake in Tokopedia — posted full-year net revenue of Rp 18.3 trillion (~$1.1 billion) in 2025, up 24% … Read more
TikTok Shop in Southeast Asia: GMV Growth and Strategy
TikTok Shop grew from $4.4B to $45.6B GMV in SEA in 4 years. Here’s how it disrupted the entire region.