A working tracker of who owns e-commerce GMV across fifteen Asian markets. Shopee, Coupang, Rakuten, Taobao, Flipkart — every leader is Asian-headquartered.
Shopee’s new 5% technical fee, TikTok Shop’s 12.5% Vietnam commission, Lazada’s 3.99% base rate — the full seller cost stack across Southeast Asia’s six major markets in 2026.
Shopee dominates with 52% SEA market share, but TikTok Shop’s aggressive growth and social-first model are reshaping the $100B platform wars.
The conventional narrative about Lazada goes like this: it was the pioneer, then it was the incumbent, and now it is the cautionary tale. Alibaba poured somewhere between USD 7.4 … Read more
by Damian Duffy Lazada is stepping up efforts to strengthen its position as the leading online shopping destination in Southeast Asia. In conjunction with its 7th birthday celebrations the company … Read more
Ecommerce is very much in the news at the moment, with Rocket Internet launching their month long online promotion across Lazada, Zalora and Foodpanda, ebay launching in Indonesia, and mobile ecommerce … Read more