Asia Ecommerce Market Tracker 2026: Leading Platforms Across 15 Countries
A working tracker of who owns ecommerce GMV across fifteen Asian markets. Shopee, Coupang, Rakuten, Taobao, Flipkart — every leader is Asian-headquartered.
lazada
Lazada: How Alibaba’s $7.7B SEA Bet Is Paying Off
Lazada isn’t the biggest ecommerce platform in Southeast Asia — it hasn’t been for a while. But it might be the most interesting one right now. Backed by approximately $7.7 … Read more
Shopee, Lazada and TikTok Shop Seller Fees: A Southeast Asia Comparison (2026)
Shopee’s new 5% technical fee, TikTok Shop’s 12.5% Vietnam commission, Lazada’s 3.99% base rate — the full seller cost stack across Southeast Asia’s six major markets in 2026.
Shopee vs TikTok Shop: The Battle for Southeast Asia’s Ecommerce Market
Shopee dominates with 53% SEA market share (Momentum Works, 2025), but TikTok Shop’s aggressive growth and social-first model are reshaping the platform wars.
Lazada’s Confidence Commerce Strategy: The Economics of Competing Beyond GMV
The conventional narrative about Lazada goes like this: it was the pioneer, then it was the incumbent, and now it is the cautionary tale. Alibaba poured somewhere between USD 7.4 … Read more
Lazada Launches New Online Retail Solutions in SEA
by Damian Duffy Lazada is stepping up efforts to strengthen its position as the leading online shopping destination in Southeast Asia. In conjunction with its 7th birthday celebrations the company … Read more
Ecommerce in Emerging Asia
Ecommerce is very much in the news at the moment, with Rocket Internet launching their month long online promotion across Lazada, Zalora and Foodpanda, ebay launching in Indonesia, and mobile ecommerce … Read more