Tag Archives: zalora

Perfecting The Fundamentals of eCommerce with eTail Asia

The rise of eCommerce in Asia is a hot topic, as we have covered in previous articles, with online sales expected to reach $388bn across the region by the end of 2013, and forecasts from Forrester Research estimating a 30% uplift year on year for 2014. Parallel to this, advertising and technology spend from retailers is rapidly increasing in this space as they try to keep up with the online savvy Asian consumer audience. Continue reading Perfecting The Fundamentals of eCommerce with eTail Asia

Ecommerce in Emerging Asia

Ecommerce is very much in the news at the moment, with Rocket Internet launching their month long online promotion across Lazada, Zalora and Foodpanda, ebay launching in Indonesia, and mobile ecommerce projected to hit $2.4bn revenue in Singapore by 2015. Continue reading Ecommerce in Emerging Asia