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News, Research

Transparency and Ad Quality: Brand Safety Matters to Consumers

July 18, 2018November 2, 2018 digitalinasia

Following a spate of misplaced ad scandals and fake news controversies, brand safety is commonly acknowledged as one of the most pressing challenges currently facing marketers looking to reach digital audiences. But the impact on, and reaction of, consumers to issues … Continue reading Transparency and Ad Quality: Brand Safety Matters to Consumers

Insights, News

A Duopoly of Convenience: Facebook & Google Tap New Growth in APAC

June 25, 2018July 16, 2018 digitalinasia

by Tom Simpson Latest data reveals that in Q1 2018, Facebook and Google ad revenue grew by 40% year-on-year across Asia Pacific (ex. China), while ‘The Rest’ – every publisher and ad tech business outside the duopoly – saw a … Continue reading A Duopoly of Convenience: Facebook & Google Tap New Growth in APAC

Mobile, Research

Myanmar Big on Facebook and Mobile Gaming

November 29, 2017November 29, 2017 digitalinasia

Myanmar is a highly mobile market, backed up by the latest research showing 99% of households now own a SIM card. This points to an interesting dynamic where consumers own SIM cards to make calls, but will borrow a common … Continue reading Myanmar Big on Facebook and Mobile Gaming

Data, Insights

How Google and Facebook are Eating the APAC Ad Industry

May 9, 2017July 2, 2018 digitalinasia

By Tom Simpson Please check out our latest overview of the Facebook and Google advertising duopoly updated with 2018 data. A quick check of their books reveals that in the first quarter of 2017, 92 cents of every new dollar spent … Continue reading How Google and Facebook are Eating the APAC Ad Industry

Social

4 Social Media Developments to Watch

February 10, 2017February 10, 2017 digitalinasia

A lot has changed in the world of social media, but we think these four points deserve a special mention: The NYTimes Joins Snapchat Discover In seeing the most respected investigative publisher join Snapchat’s ad-supported channel, publishers the world over … Continue reading 4 Social Media Developments to Watch

News, Social

More Facebook measurement errors – when will brands lose patience?

December 13, 2016February 1, 2017 digitalinasia

Facebook has admitted to misleading advertisers on key metrics for the third time in as many months. On this occasion it’s a discrepancy between the number of likes and shares Facebook shows for web links, and also issues with the … Continue reading More Facebook measurement errors – when will brands lose patience?

Insights

Selling Beer in Vietnam, a Digital Challenge

October 14, 2015November 23, 2015 digitalinasia

Over the last five years Vietnam has seen its beer sales climb at more the double the rate of its GDP, making it South-East Asia’s largest consumer of beer. In fact, in 2012 a staggering 3 billion litres of beer … Continue reading Selling Beer in Vietnam, a Digital Challenge

Marketing Matters, Social

Retail S-Commerce: Moving to Mobile and Beyond

September 18, 2015November 23, 2015 digitalinasia

Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results Social commerce, or S-commerce, is one of the newer kids on the E-commerce block. Of course, it is also a very broad subject.  Some would also … Continue reading Retail S-Commerce: Moving to Mobile and Beyond

Marketing Matters, Video

Harnessing the Power of Video Marketing in the Online Environment

August 3, 2015September 29, 2015 digitalinasia

Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results Today, video is an exceptionally important marketing tool for most businesses. Video is so powerful largely because it can tell a story in a complete … Continue reading Harnessing the Power of Video Marketing in the Online Environment

Ad Rants, Insights

The 70/20/10 Rule for Marketing Innovation

July 21, 2015July 21, 2015 digitalinasia

Too often people see innovation as a flash of lightning, striking at random. And too many businesses are afraid to try new things, creating a huge barrier to success. Clearly inspiration is core to innovation, and new things are scary. But, as … Continue reading The 70/20/10 Rule for Marketing Innovation

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