Tag Archives: News

Myanmar Big on Facebook and Mobile Gaming

Myanmar is a highly mobile market, backed up by the latest research showing 99% of households now own a SIM card. This points to an interesting dynamic where consumers own SIM cards to make calls, but will borrow a common handset from friends or relatives.

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Facebook and Gaming are the most popular mobile pastimes in Myanmar, although 95% of consumers still use their mobile phones for phone calls.

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Source: Updated Myanmar Research

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Chinese Media Spend Lagging Behind Consumer Digital Habits

The rising Chinese middle class are spending more time with digital media, but advertisers have yet to reflect this shift with reallocated media budgets according to a new report.

“The Chinese middle class is not necessarily the richest, as a large number of young people are put into this category,” said Steven Chang, CEO of ZenithOptimedia Greater China, “but they definitely promise more wealth with a bigger purchasing power in the near future.” Continue reading Chinese Media Spend Lagging Behind Consumer Digital Habits