A lot has changed in the world of social media, but we think these four points deserve a special mention: The NYTimes Joins Snapchat Discover In seeing the most respected investigative publisher join Snapchat’s ad-supported channel, publishers the world over … Continue reading 4 Social Media Developments to Watch
Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results Social commerce, or S-commerce, is one of the newer kids on the E-commerce block. Of course, it is also a very broad subject. Some would also … Continue reading Retail S-Commerce: Moving to Mobile and Beyond
In just a few years the hashtag has gone from a humble and obscure symbol, also known as the pound sign, to a powerful online tool. The # initially gained prominence on Twitter, but has spread to use across a plethora of other online social media platforms including Facebook and Instagram. Continue reading “The Rise of the Social Media Hashtag”
Indonesia is one of the most exciting markets in Asia due to the sheer size of it’s 250m population. With 73m people online by end of 2013, Indonesia is Facebook’s second largest market globally, and Jakarta is the Twitter capital of the world. This is driven in part by a rapidly increasing smartphone penetration – currently standing at 24%.
Below are four of the latest takeaway resources that cover in detail the emerging Digital opportunity. Continue reading “Focus on… Indonesia’s Digital Landscape”