Focus on… Indonesia’s Digital Landscape

Indonesia is one of the most exciting markets in Asia due to the sheer size of it’s 250m population. With 73m people online by end of 2013, Indonesia is Facebook’s second largest market globally, and Jakarta is the Twitter capital of the world. This is driven in part by a rapidly increasing smartphone penetration – currently standing at 24%.

Below are four of the latest takeaway resources that cover in detail the emerging Digital opportunity.

Indonesia Digital Landscape (2013)

Great collection of online insights from user behaviour to ecommerce.

Digital Marketing Landscape in Indonesia (2013)

Another compilation of Indonesia internet stats providing insights related to internet, mobile, and ecommerce penetration.

The State of Indonesia’s Social Media Landscape (2013) [Infographic]

The latest Indonesia social media stats for Facebook, Twitter, Youtube and LinkedIn. Thanks to brand24 for the infographic.


Digital in Numbers Indonesia (2014)

“Indonesia is like a big pie of internet market. You name it.” We’re not sure we’d agree with that, but this is a very useful overview of the latest Indonesian Digital facts and figures.

We hope you find these takeaway resources useful. We would of course as always suggest using the Free Custom eMarketer Search Tool to get the latest updates for Indonesia.

Please let us know if there are any other resources we should be featuring.