China’s influencer marketing industry is at the forefront of the global market. The advanced functionality and integration of social media, e-commerce, and mobile payments in China have allowed the country’s key opinion leader (KOL) and key opinion consumer (KOC) economy … Continue reading Trends 2023: PJDaren – The State of Influencers China 2023
In 2023, brands will prioritize building trust with consumers. The past few years have been marked by numerous challenges, including the COVID-19 pandemic, lockdowns, supply chain disruptions, and economic uncertainty. As a result, consumers have become more demanding and less … Continue reading Trends 2023: Talkwalker – Social Media Trends 2023
We Are Social have just released their latest Digital in 2018 report. The new 2018 Global Digital suite of reports reveals that there are more than 4 billion people around the world using the internet. More than 3 billion people around … Continue reading Latest Digital in 2018 Global Report
A lot has changed in the world of social media, but we think these four points deserve a special mention: The NYTimes Joins Snapchat Discover In seeing the most respected investigative publisher join Snapchat’s ad-supported channel, publishers the world over … Continue reading 4 Social Media Developments to Watch
2015 was another exciting year for digital and programmatic in Asia, South East Asia especially. There is a definite sense that individual markets are outgrowing Singapore as a regional hub – evidenced by rapidly increasing spends at individual market level, and a … Continue reading 2015 in Review: Top 5 Digital in Asia Content
Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results When you strip away the complexity of the outer shell, omni-channel marketing is essentially thinking holistically about the customer: their experiences, your interactions with them … Continue reading Seamless Omni-Channel Starts with a Holistic View
Chinese consumers say concerns about personal privacy, the environment and their security will stop them from purchasing new products, according to a new study from Edelman. Raised in a high growth, fast changing society, a vast majority (94%) of Chinese … Continue reading Chinese consumers want innovation, but suspicious of big business
Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results Social commerce, or S-commerce, is one of the newer kids on the E-commerce block. Of course, it is also a very broad subject. Some would also … Continue reading Retail S-Commerce: Moving to Mobile and Beyond
Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results Today, video is an exceptionally important marketing tool for most businesses. Video is so powerful largely because it can tell a story in a complete … Continue reading Harnessing the Power of Video Marketing in the Online Environment
We’ve heard plenty about Millenials (or Generation Y), those born between 1976 and 1994. But as this generation continues to age, marketers are starting to shift their attention to the next wave – Generation Z, those born in 1995 or … Continue reading Digital Savvy but Shy: How Vietnam’s Generation Z is making brands work harder
