China’s influencer marketing industry is at the forefront of the global market. The advanced functionality and integration of social media, e-commerce, and mobile payments in China have allowed the country’s … Read more
Influencer marketing is already a huge marketing channel, but it’s estimated that fraud eats up 15% of influencer ad spend. Costing the industry USD $1.3 billion annually, over 684 million … Read more
China’s streaming ecosystem is a far cry from what’s going on in the West, in terms of content, monetization, and how the audience interacts with the content. While platforms such … Read more
The influencer marketing space has heated up over the past few years, across Asia Pacific with platforms and resources readily available to both marketers and influencers. Driven by strong market … Read more
The scale and scope of influencer marketing is growing at pace and holds increasing importance in the marketing mix as a way for brands to reach consumers. In this column, Charles … Read more