The State Of Influencer Marketing in APAC

The influencer marketing space has heated up over the past few years, across Asia Pacific with platforms and resources readily available to both marketers and influencers.

Driven by strong market advancement, digitalization and capable industry players, influencer marketing has gone from strength to strength in Asia, and has become a part of most marketer’s arsenals today.

This new influencer marketing report from CastingAsia leverages data points from over 170,000 influencers and over 1,300 influencer marketing campaigns conducted across Asia over the past year.

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Tom Simpson

Tom Simpson is the founder and editor of Digital in Asia, an independent publication covering Asia's digital economy since 2013. He writes the Hyperfuture Memo on Substack and is the founder of AK3R, his investing and advisory brand across gaming, AI, adtech, and digital media. Tom is based in Singapore.

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