Asia Ecommerce Market Tracker 2026: Leading Platforms Across 15 Countries
A working tracker of who owns ecommerce GMV across fifteen Asian markets. Shopee, Coupang, Rakuten, Taobao, Flipkart — every leader is Asian-headquartered.
A working tracker of who owns ecommerce GMV across fifteen Asian markets. Shopee, Coupang, Rakuten, Taobao, Flipkart — every leader is Asian-headquartered.
The creator economy in Asia isn’t a smaller version of the Western one. It’s a structurally different business, built on monetization models that most English-language coverage still underestimates. The Asia-Pacific … Read more
ByteDance doesn’t just own TikTok. It runs the most valuable private technology company on the planet — valued at US$550 billion as of February 2026 after a General Atlantic secondary … Read more
China’s digital economy reached 59.2 trillion yuan (~$8.2 trillion) in 2024, accounting for 43.8% of GDP (CAICT, March 2026) — making it the world’s largest digital economy by any reasonable … Read more
Douyin generated USD 39.2 billion in ad revenue in 2024, making it China’s largest ad platform. ByteDance commands 25.9% of China’s digital ad market. Here’s how the ad stack actually works — from Ocean Engine targeting to closed-loop ecommerce — and why it’s nothing like TikTok.
The DIA Briefing
Asia’s digital markets, every other week. Free.