E-commerce

What is the State of Ecommerce Across Asia in 2026? A Comprehensive 15-Market Tracker

Asia Ecommerce & Marketplace Tracker

A working tracker of who owns e-commerce GMV across fifteen Asian markets. Shopee, Coupang, Rakuten, Taobao, Flipkart — every leader is Asian-headquartered.

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How It Works

What is the State of Asia’s Creator Economy in 2026? TikTok, YouTube, and Douyin Compared

The Creator Economy Asia: TikTok, YouTube, Douyin and Creator Monetization

How Creator Economies Monetize in Asia: A $26 Billion Machine With Very Different Rules The creator economy in Asia isn’t a smaller version of the Western one. It’s a structurally … Read more

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Insights

What is the State of China’s Digital Economy in 2026? A Comprehensive Market Overview

China's Digital Market in 2026: The Complete Overview

China’s digital economy reached 54 trillion yuan (~$7.5 trillion) in 2023, accounting for 43% of GDP and growing at 10.3% year-on-year — making it the world’s largest digital economy by … Read more

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Insights

How Does Douyin Advertising Work in 2026? Inside China’s Largest Ad Platform

How Douyin Advertising Actually Works: A Guide for Non-Chinese Speakers

Douyin generated USD 39.2 billion in ad revenue in 2024, making it China’s largest ad platform. ByteDance commands 25.9% of China’s digital ad market. Here’s how the ad stack actually works — from Ocean Engine targeting to closed-loop e-commerce — and why it’s nothing like TikTok.

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