Ecommerce

Asia Ecommerce Market Tracker 2026: Leading Platforms Across 15 Countries

Asia Ecommerce & Marketplace Tracker

A working tracker of who owns ecommerce GMV across fifteen Asian markets. Shopee, Coupang, Rakuten, Taobao, Flipkart — every leader is Asian-headquartered.

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How It Works

Asia’s Creator Economy: How TikTok, Douyin and YouTube Creators Make Money

The Creator Economy Asia: TikTok, YouTube, Douyin and Creator Monetization

The creator economy in Asia isn’t a smaller version of the Western one. It’s a structurally different business, built on monetization models that most English-language coverage still underestimates. The Asia-Pacific … Read more

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Company Profiles

ByteDance’s Global Business: TikTok, Douyin, Commerce and AI

TikTok logo on a dark smartphone screen

ByteDance doesn’t just own TikTok. It runs the most valuable private technology company on the planet — valued at US$550 billion as of February 2026 after a General Atlantic secondary … Read more

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Insights

China Digital Economy 2026: Platforms, AI, Commerce and Regulation

China's Digital Market in 2026: The Complete Overview

China’s digital economy reached 59.2 trillion yuan (~$8.2 trillion) in 2024, accounting for 43.8% of GDP (CAICT, March 2026) — making it the world’s largest digital economy by any reasonable … Read more

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Insights

Douyin Advertising in China: How Its Ad and Commerce Ecosystem Works

Douyin logo on a smartphone screen against a red and blue gradient

Douyin generated USD 39.2 billion in ad revenue in 2024, making it China’s largest ad platform. ByteDance commands 25.9% of China’s digital ad market. Here’s how the ad stack actually works — from Ocean Engine targeting to closed-loop ecommerce — and why it’s nothing like TikTok.

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The DIA Briefing

Asia’s digital markets, every other week. Free.