Tag Archives: adserving

2014 in Review: Top 5 Most Engaged Digital in Asia Content

For the second in our seasonal review we look at our 5 top pieces of engaged content from DIA over 2014. Of course we’ve weighted our rankings so that content posted in November has as much chance as the early starter from January.

Clear themes emerge: Indonesia, Mobile and Social Media are all a focus. Finding benchmarks to understand campaign performance is also important. Continue reading 2014 in Review: Top 5 Most Engaged Digital in Asia Content

The New Digital Advertising Ecosystem part III

For this latest post in our ongoing series looking at The New Digital Advertising Ecosystem, we wanted to go right back to basics, and look at an online advertising 101. Understanding the evolution of the Digital media market over the last decade is a crucial part of understanding what is happening now. Continue reading The New Digital Advertising Ecosystem part III