Recent data shows consumer time spent in Mobile App is growing across APAC, with a decline in Mobile Web. The report is based on 300+ billion mobile programmatic ad impressions worldwide. Continue reading Consumer time spent in Mobile Apps growing across APAC markets
For the second in our seasonal review we look at our 5 top pieces of engaged content from DIA over 2014. Of course we’ve weighted our rankings so that content posted in November has as much chance as the early starter from January.
Clear themes emerge: Indonesia, Mobile and Social Media are all a focus. Finding benchmarks to understand campaign performance is also important. Continue reading “2014 in Review: Top 5 Most Engaged Digital in Asia Content”
“How much should we be paying per like on Facebook?” or “What is a good CTR for a display campaign?” are questions that will be familiar to anyone working in Digital. Benchmarks are a constant topic of discussion, and it’s only natural that we want to understand whether we are doing better or worse than everyone else.
It is not easy to find Asia specific benchmarks, but this post is a fairly comprehensive list of all the resources available. Where there are no local benchmarks, more general industry specific or global benchmarks can still help us understand performance, so we have included the best of these. Continue reading “Digital Benchmarking and Measurement”
Everyone in Digital knows that eMarketer is the best source of industry research. Period. We see eMarketer stats everywhere we go, on industry blogs and news pages. The problem is that when you go to the site, you quickly find … Continue reading Custom eMarketer Search Tool