Kenshoo today announced the release of Kenshoo Infinity Suite, aimed at the mobile display advertising market, expected to be a growth area over 2015 in APAC. The new product connects to ad tech giant AppNexus, meaning clients can now activate search and social data across display and rapidly growing in-app placements on exchanges like MoPub, Nexage, and other select inventory sources. Continue reading Kenshoo launches new product suite targeting mobile advertising market
Please check out our latest digital trends and consumer landscape overview for Vietnam updated for 2018.
In the third of our series covering individual Asian market Digital landscapes, we take a look at Vietnam.
With a population in excess of 90 million and internet penetration of 35.6%, Vietnam represents a huge opportunity for brands. 52% of Vietnamese consumers watch online video on a daily basis, meaning the transition of consumer attention from TV to alternative screens is happening at a rapid pace. Mobile penetration is around 145%, although with only 15.5 million 3G subscribers, and 69% of the population located in rural areas, the key consumer challenge still remains engagement on feature phones.
Below are five of the latest takeaway resources covering the key digital facts and figures for Vietnam. Continue reading Focus on… Vietnam’s Digital Landscape
We have already covered the new digital advertising ecosystem at a basic level in a previous post.
Here we wanted to start looking at things in a little more detail with the help of LUMA Partners. Continue reading The New Digital Advertising Ecosystem Part II
“How much should we be paying per like on Facebook?” or “What is a good CTR for a display campaign?” are questions that will be familiar to anyone working in Digital. Benchmarks are a constant topic of discussion, and it’s only natural that we want to understand whether we are doing better or worse than everyone else.
It is not easy to find Asia specific benchmarks, but this post is a fairly comprehensive list of all the resources available. Where there are no local benchmarks, more general industry specific or global benchmarks can still help us understand performance, so we have included the best of these. Continue reading Digital Benchmarking and Measurement