Digital in Asia asked Jason Fairchild, Co-Founder of OpenX, one of the largest global sell-side platforms, to tell us about the state of programmatic advertising in Japan. Digital in Asia: … Read more
The Association of National Advertisers (ANA) has released new research on how marketers are conducting their programmatic media buying. The survey revealed that 85% of marketers are currently conducting programmatic … Read more
A new survey from the ANA looking at how marketers are conducting their programmatic media buying, revealed that 85% of marketers are currently conducting programmatic initiatives, either in-house or with an … Read more