The Google Consumer Barometer: Free APAC Market Research

by

The Google Consumer Barometer is a fantastic new tool to help you understand how people use the internet – both mobile and online – across the Asia.

It’s a rich consumer research resource available for free, based on studies done by Google and partners globally over the recent past.

Curated insights are available for Singapore, Indonesia, Vietnam and many other APAC markets.

Definitely worth digging into next time you need to know the percentage of smartphone users in The Philippines, or the online population of Malaysia.

29_full_size_google-barometer-10

Share this article
Tom Simpson

Tom Simpson

Tom Simpson is an operator, investor and writer working where AI, media, gaming and culture meet. He is the founder of AK3R, a boutique venture fund and advisory business backing and building companies in AI, agents, gaming, advertising and digital marketplaces, and writes the Hyperfuture Memo on how AI is reshaping markets, media and culture. He has spent around 20 years building media, advertising and gaming businesses across the UK, the US and Asia, including building AdColony’s Asia business through its exit, and founded Digital in Asia in 2013.

1 thought on “The Google Consumer Barometer: Free APAC Market Research”

  1. Pingback: How to Smooth Out the Experience for Your Website Visitors - Web Design Carshalton Surrey - PW Digital

Leave a Comment

The DIA Briefing

Asia’s digital markets, every other week. Free.