The Google Consumer Barometer is a fantastic new tool to help you understand how people use the internet – both mobile and online – across the Asia.
It’s a rich consumer research resource available for free, based on studies done by Google and partners globally over the recent past.
Curated insights are available for Singapore, Indonesia, Vietnam and many other APAC markets.
Definitely worth digging into next time you need to know the percentage of smartphone users in The Philippines, or the online population of Malaysia.
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