Marketing and Consumer Insight Tools from Google

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A few useful free tools from Google that will help you understand your business, research competitors and add loads of value to your clients and prospects.

Consumer Barometer

The Consumer Barometer is a tool to help you understand how people use the Internet across the world. Consumer level insight data across multiple markets.

Google Trends

Explore what the world is searching and compare the trends.

PageSpeed Insights

PageSpeed Insights reports on the real-world performance of a page for mobile and desktop devices and provides suggestions on how that page may be improved.

Think With Google

Uncover the latest marketing research and digital trends with data reports, guides, infographics, and articles from Think with Google.

Keyword Planner

Google Ads Keyword Planner is a keyword research tool that allows you to find the right keywords to target for display ads, search ads, video ads, and app ads.

Google Surveys

Create, launch, and analyze surveys and perform market research. Google Surveys offers the ability to survey your own website or a panel of more than 10 million online respondents.

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Tom Simpson

Tom Simpson is an investor, advisor, and writer working across AI, markets, media, and culture — tracking where value and attention are moving. He is the founder of AK3R, working selectively with founders, investors, and companies on strategy, while investing in and building businesses in digital markets. He writes the Hyperfuture Memo on Substack, on how AI is reshaping markets, media, and culture. He is also the founder and editor of Digital in Asia, an independent publication covering Asia's digital markets since 2013. He splits time between Vietnam, Singapore, and the UK.

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