iKorea is a column by Soyoon Bach, a Digital Marketing professional in Seoul, covering developments in the Korean digital ecosystem. Programmatic media buying is a powerful infant. While the technology itself is fairly new, it’s making strides globally. According to eMarketer, … Continue reading iKorea: Why Korea is Saying No to Programmatic
Private Marketplaces, also known as PMPs, are places where publishers offer their ad inventory to a selected group of advertisers. You may also hear buying in Private Marketplaces referred to as: Programmatic Premium Programmatic Direct Programmatic Guaranteed Programmatic Reserved Preferred … Continue reading The New Digital Advertising Ecosystem Part 7: Programmatic Direct and Private Marketplaces
We see a big year ahead for programmatic in China with projected 36.9% YOY growth. $12.72bn estimated ad spend will account for 57% of total digital advertising market. China Mobile Ad Revenues and Programmatic Ad Spend 2014-2017 [Infographic] Continue reading Programmatic to hit $12.72bn ad spend in China over 2017
Handy Google spreadsheet listing out the Top 100 tech conferences recommended by WPP for 2016. Not many Asia focused events, only World Cities Summit 2016 and Code Conference Asia covered. We think ATS Singapore deserves a mention for those wanting to … Continue reading WPP Stream Top 100 Tech Conferences 2016
In the latest in our series on programmatic we take a look at Agency Trading Desks (ATDs), the independent units within media agencies that specialise in programmatic buying. In Asia we often hear ATDs referred to as Internal Ad Networks, or … Continue reading The New Digital Advertising Ecosystem Part VI: Agency Trading Desks
Too often people see innovation as a flash of lightning, striking at random. And too many businesses are afraid to try new things, creating a huge barrier to success. Clearly inspiration is core to innovation, and new things are scary. But, as … Continue reading The 70/20/10 Rule for Marketing Innovation
The programmatic revolution knows no borders. The same transformation that North American and European ad markets have seen recently is now showing up in markets around the world – including Asia – as global marketers embrace programmatic. In fact 55% of … Continue reading The New Digital Advertising Ecosystem Part V: Programmatic goes Global
Mobile is a hot topic. Viewability is perhaps even hotter. Bring the two together and you have some sort of digital marketing nuclear volcano. Well maybe. Mobile viewability is a subset of the overall “has my ad been seen and … Continue reading Mobile Viewability: The final frontier
Programmatic advertising seems to be taking over the world in 2015, and it’s importance is growing across Asian markets. In fact recent studies show that 3 out of 4 APAC brands to increase investment in data driven buying over the year ahead, in … Continue reading Data and Automation will Drive Programmatic in APAC
With close to $6 billion revenue, Asia Pacific is the largest mobile gaming market in the world. Led by Japan, China and South Korea, the category is still growing at 25% annually across the region. We chat to Jun Lim, … Continue reading APAC, the $6bn Mobile gaming opportunity
