The Association of National Advertisers (ANA) has released new research on how marketers are conducting their programmatic media buying. The survey revealed that 85% of marketers are currently conducting programmatic … Read more
A new survey from the ANA looking at how marketers are conducting their programmatic media buying, revealed that 85% of marketers are currently conducting programmatic initiatives, either in-house or with an … Read more
iKorea is a column by Soyoon Bach, a Digital Marketing professional in Seoul, covering developments in the Korean digital ecosystem. Programmatic media buying is a powerful infant. While the technology itself … Read more
Programmatic advertising now accounts for more than 80% of all digital ad transactions in the Asia-Pacific region. As the APAC programmatic market grows from $210 billion in 2025 toward a … Read more
We see a big year ahead for programmatic in China with projected 36.9% YOY growth. $12.72bn estimated ad spend will account for 57% of total digital advertising market. China Mobile Ad … Read more
Handy Google spreadsheet listing out the Top 100 tech conferences recommended by WPP for 2016. Not many Asia focused events, only World Cities Summit 2016 and Code Conference Asia covered. We … Read more
In the latest in our series on programmatic we take a look at Agency Trading Desks (ATDs), the independent units within media agencies that specialise in programmatic buying. In Asia we … Read more
Too often people see innovation as a flash of lightning, striking at random. And too many businesses are afraid to try new things, creating a huge barrier to success. Clearly inspiration … Read more
The programmatic revolution knows no borders. The same transformation that North American and European ad markets have seen recently is now showing up in markets around the world – including Asia … Read more
Mobile is a hot topic. Viewability is perhaps even hotter. Bring the two together and you have some sort of digital marketing nuclear volcano. Well maybe. Mobile viewability is a … Read more