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Tag: ott

Video
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Trends 2023: AVIA – The Asia Video Industry Report 2023

January 2, 2023January 2, 2023 digitalinasia

The annual Asia Video Industry Report provides a comprehensive overview of the state of video in APAC at the end of 2022. The past year across Asia has been challenging, with the global pandemic testing the industry and the current … Continue reading Trends 2023: AVIA – The Asia Video Industry Report 2023

Gaming, Video

The New Digital-First Myanmar Consumer

November 11, 2020November 10, 2020 digitalinasia

COVID19 has had a huge impact on the digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping … Continue reading The New Digital-First Myanmar Consumer

Programmatic, Video

Ad Fraud, OTT and CTV: An Emerging Threat

November 10, 2020 digitalinasia

CTV is a fast growing digital media channel and, not surprisingly, a high growth environment for fraud. At its peak, a single fraud scheme accounted for more than 28% of total global programmatic CTV traffic. Incredible. We caught up with … Continue reading Ad Fraud, OTT and CTV: An Emerging Threat

Video

From Linear TV to OTT and Connected TV Advertising in Asia

April 9, 2019November 2, 2019 digitalinasia

  Global ad tech company IPONWEB (the super smart guys who built most of the programmatic infrastructure the industry relies on today) has set up a TV Solutions division to capitalise on the opportunities in the rapidly-growing digital TV sector. … Continue reading From Linear TV to OTT and Connected TV Advertising in Asia

Video

TV and Video Ads Converging Slowly as OTT Continues to Grow

March 5, 2019March 5, 2019 digitalinasia

We’ve all seen the huge rise of interest in programmatic over the past few years – what lies ahead for this technology? It has taken a number of years for media buying to adopt automated ways of transacting in the … Continue reading TV and Video Ads Converging Slowly as OTT Continues to Grow

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