Tag Archives: eMarketer

Digital in Asia and eTail Asia join forces to promote eCommerce excellence

Digital in Asia is excited to announce an ongoing partnership with eTail Asia, the leading platform in Asia to help online retailers discover, develop and implement strategies to build a successful eCommerce business.

The focus is the eTail Asia 2015 conference, which will be held on 11-12 March 2015 in Singapore and presents a great opportunity for online retailers and marketers to expand their networks, listen to case-studies and interactive discussions, and stay informed on the latest innovation in online business across Asia. Continue reading Digital in Asia and eTail Asia join forces to promote eCommerce excellence

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APAC Digital Ad spend to grow almost 20% in 2014

Digital advertising investment across Asia-Pacific is projected to increase 17.9% to $41.07 billion this year, according to eMarketer’s latest estimates of global digital ad spending. Continue reading APAC Digital Ad spend to grow almost 20% in 2014

Digital Marketing and Consumer Trends Summary 2014

It’s that time of year again, as the industry gets out the crystal ball, and places bets for the next 12 months in Digital. Then of course waits to be proved wrong, as it doesn’t turn into the fabled “Year of Mobile”… yet again! (Disclaimer: It will probably actually be the “Year of Mobile” this year.)

With this in mind, below is the annual digital trends roundup for 2014.  Asia is covered in depth across the content, but many trends are global, and we have reflected that in the choice of material.

We will be returning to this topic in future months. For now, enjoy. Continue reading Digital Marketing and Consumer Trends Summary 2014

Mobile Consumer Insights and Research for Asia

It is not easy to find Mobile research, consumer insights and stats for Asia. However, there are two sources that stand out in terms of their comprehensive coverage of Mobile for the region, including local markets. Continue reading Mobile Consumer Insights and Research for Asia

Custom eMarketer Search Tool

Everyone in Digital knows that eMarketer is the best source of industry research. Period. We see eMarketer stats everywhere we go, on industry blogs and news pages.

The problem is that when you go to the site, you quickly find that without a subscription, it’s hard to get the info you need on demand. It’s simply a long list of latest press releases. Plenty of raw material, but how do you make sense of it?

We’ve created a Custom eMarketer Search Tool that allows you to use Google to directly search the eMarketer database. This gives you all the latest eMarketer info in the public domain at your fingertips.

The depth of info available is incredible.

Of course a full subscription will get you even more goodness, and may well be worth the cost.

It’s also worth signing up for the eMarketer Newsletter to get the latest stats delivered to your email inbox.