APAC Digital Ad spend to grow almost 20% in 2014

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Digital advertising investment across Asia-Pacific is projected to increase 17.9% to $41.07 billion this year, according to eMarketer’s latest estimates of global digital ad spending.

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With online and mobile advertising spend totaling $18.96 billion this year, China is set to maintain the largest share of the region’s digital ad market, at 46.2% in 2014.

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Perhaps the most interesting story is Indonesia, which will be the leading country for growth in digital ad investment at 75% this year. Indonesia will near South Korea at $2.85 billion in digital advertising spend by 2018.

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Tom Simpson

Tom Simpson

Tom Simpson is an operator, investor and writer working where AI, media, gaming and culture meet. He is the founder of AK3R, a boutique venture fund and advisory business backing and building companies in AI, agents, gaming, advertising and digital marketplaces, and writes the Hyperfuture Memo on how AI is reshaping markets, media and culture. He has spent around 20 years building media, advertising and gaming businesses across the UK, the US and Asia, including building AdColony’s Asia business through its exit, and founded Digital in Asia in 2013.

1 thought on “APAC Digital Ad spend to grow almost 20% in 2014”

  1. Pingback: 2014 in Review: Top 5 Digital in Asia Hot Topics | Digital in Asia

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