APAC Digital Ad spend to grow almost 20% in 2014

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Digital advertising investment across Asia-Pacific is projected to increase 17.9% to $41.07 billion this year, according to eMarketer’s latest estimates of global digital ad spending.

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With online and mobile advertising spend totaling $18.96 billion this year, China is set to maintain the largest share of the region’s digital ad market, at 46.2% in 2014.

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Perhaps the most interesting story is Indonesia, which will be the leading country for growth in digital ad investment at 75% this year. Indonesia will near South Korea at $2.85 billion in digital advertising spend by 2018.

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Tom Simpson

Tom Simpson is an investor, advisor, and writer working across AI, markets, media, and culture — tracking where value and attention are moving. He is the founder of AK3R, working selectively with founders, investors, and companies on strategy, while investing in and building businesses in digital markets. He writes the Hyperfuture Memo on Substack, on how AI is reshaping markets, media, and culture. He is also the founder and editor of Digital in Asia, an independent publication covering Asia's digital markets since 2013. He splits time between Vietnam, Singapore, and the UK.

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  1. Pingback: 2014 in Review: Top 5 Digital in Asia Hot Topics | Digital in Asia

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