Data is a hot topic right now, with the upcoming impact of GDPR top of mind for marketers in the region right now, but according to the latest white paper from IAB Singapore, poor data application in the creative process … Continue reading Lack of data in creativity leading cause of wasted digital ad spend
Viewability was one of the hottest topics in Digital over 2014, but the buzz has eased off slightly since the release of the IAB standards. Concerns around fraud rumble on, with a feeling that current regulation does quite not go far … Continue reading Latest Research Shows Viewability “Just Works”
The IAB in Singapore has just created a series of videos around digital marketing and media in South East Asia, featuring interviews with a series of regional industry leaders. Continue reading “IAB Digital Asia Video Series: Innovation, Creativity and Big Data”
It is not easy to find Mobile research, consumer insights and stats for Asia. However, there are two sources that stand out in terms of their comprehensive coverage of Mobile for the region, including local markets. Continue reading “Mobile Consumer Insights and Research for Asia”
