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Mobile

Innovation and Data in a Mobile First Era

August 31, 2018 by Tom Simpson

Mobile growth continues to hit record highs in 2018, built on a foundation of programmatic delivery. And that makes it more important than ever to get mobile innovation right, says … Read more

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Categories Mobile Tags advertising, gdpr, innovation, marketing, mobile, playables, trends Leave a comment
AI

Lack of data in creativity leading cause of wasted digital ad spend

April 10, 2018 by Tom Simpson

Data is a hot topic right now, with the upcoming impact of GDPR top of mind for marketers in the region right now, but according to the latest white paper … Read more

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Categories AI, Data Tags adobe, advertising, creativity, data, gdpr, iab, media, Singapore, tech, xaxis 1 Comment

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