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Benchmarks

Latest Research Shows Viewability “Just Works”

April 10, 2015 by Tom Simpson

Viewability was one of the hottest topics in Digital over 2014, but the buzz has eased off slightly since the release of the IAB standards. Concerns around fraud rumble on, with … Read more

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Categories Benchmarks, Programmatic Tags ad exchange, ad tech, display, iab, sizmek, viewability 1 Comment

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