57% of consumers want to earn NFTs while they game. However, while it’s clear NFTs and play-to-earn are the future of gaming, it’s still a controversial topic with a minority of hardcore gamers — 18% are “very not interested”.
Some gamers remain concerned about the excessive monetisation of games in a way that’s detrimental to gameplay, but 45% feel it would increase their engagement with games.
Many new commercial models — like F2P, downloadable content, subscriptions, battle passes or season passes, and full digital downloads — saw initial resistance from gamers, but eventually were adopted. NFTs represent a new discovery and it will take 5-10 years to filter through the whole industry and find widespread acceptance.
Tom Simpson is an operator, investor and writer working where AI, media, gaming and culture meet. He is the founder of AK3R, a boutique venture fund and advisory business backing and building companies in AI, agents, gaming, advertising and digital marketplaces, and writes the Hyperfuture Memo on how AI is reshaping markets, media and culture. He has spent around 20 years building media, advertising and gaming businesses across the UK, the US and Asia, including building AdColony’s Asia business through its exit, and founded Digital in Asia in 2013.
