3 Luxury Brands making it work in the Metaverse

Luxury brands have been making waves in Web3 and the metaverse recently. Here are 3 of the most interesting recent luxury fashion brand drops.

1. DOLCE&GABBANA x UNXD

Launch of DGFamily community, a set of NFTs based around D&Gs ornately carved, carretto-style jewelry box, built to connect real life and the metaverse.

Dolce gabbana nft - 3 Luxury Brands making it work in the Metaverse

2. Gucci x SUPERPLASTIC®

An exploration of phygital (physical + digital) space, via a collection of 500 NFTs accompanied by handmade ceramic sculptures.

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3. KENZO Mode

A limited-edition collection of 100 NFTs, in celebration of the KENZO Boke Flower collection, which also marks the brand’s official entry into Web3.

D2221 image.png?w=1024&h=682 - 3 Luxury Brands making it work in the Metaverse

Luxury fashion brands are now entering gaming and the metaverse with size and conviction — and where luxury brand myth-making goes, others quickly follow.

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Tom Simpson

Tom Simpson is the founder and editor of Digital in Asia, the independent publication covering technology, AI, gaming, e-commerce, and fintech across the Asia-Pacific region. Based in Singapore, Tom has covered the region's digital economy since 2013 and writes the Hyperfuture Memo on the strategic shifts shaping Asian tech.

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