3 Luxury Brands making it work in the Metaverse

Luxury brands have been making waves in Web3 and the metaverse recently. Here are 3 of the most interesting recent luxury fashion brand drops.

1. DOLCE&GABBANA x UNXD

Launch of DGFamily community, a set of NFTs based around D&Gs ornately carved, carretto-style jewelry box, built to connect real life and the metaverse.

Dolce gabbana nft - 3 Luxury Brands making it work in the Metaverse

2. Gucci x SUPERPLASTIC®

An exploration of phygital (physical + digital) space, via a collection of 500 NFTs accompanied by handmade ceramic sculptures.

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3. KENZO Mode

A limited-edition collection of 100 NFTs, in celebration of the KENZO Boke Flower collection, which also marks the brand’s official entry into Web3.

D2221 image.png?w=1024&h=682 - 3 Luxury Brands making it work in the Metaverse

Luxury fashion brands are now entering gaming and the metaverse with size and conviction — and where luxury brand myth-making goes, others quickly follow.

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Tom Simpson

Tom Simpson

Tom Simpson is an operator, investor and writer working where AI, media, gaming and culture meet. He is the founder of AK3R, a boutique venture fund and advisory business backing and building companies in AI, agents, gaming, advertising and digital marketplaces, and writes the Hyperfuture Memo on how AI is reshaping markets, media and culture. He has spent around 20 years building media, advertising and gaming businesses across the UK, the US and Asia, including building AdColony’s Asia business through its exit, and founded Digital in Asia in 2013.

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