How MCNs & Affiliate Networks Work in SEA 2026
TikTok Shop’s SEA GMV doubled to $45.6B in 2025 — run largely by MCN agencies. How the creator-support layer between platforms and sellers actually works.
Southeast Asia
Cash on Delivery in Southeast Asia 2026: The Decline
Cash on delivery fell from 52% of SEA ecommerce payments in 2019 to 31% in 2024 — and below 10% by 2028. Why COD persists, and why it’s finally dying.
TikTok Shop & Shopee GMV Tracker: SEA 2026
Current GMV and market-share data for TikTok Shop and Shopee in Southeast Asia. TikTok Shop hit $45.6B in 2025; Shopee leads at 53%. Refreshed quarterly.
Vietnam Cloud Gaming 2026: The 5G Leapfrog Bet
Vietnam’s cloud gaming market is tiny but its 5G base is huge — 91% population coverage by end-2025. Why the leapfrog could happen, and why it hasn’t yet.
Vietnam Console Gaming 2026: The Manufacturing Paradox
Vietnam now assembles ~75% of US-bound game consoles — including the PS5 — yet console gaming is under 5% of its own players. The make-vs-play paradox.
Vietnam Mobile Gaming 2026: The Export Factory
Vietnam is the world’s #1 mobile game exporter — 6.7 billion downloads in 2024 — yet earns just $0.06 per player. Inside the hyper-casual factory.
Food Tech in Asia 2026: Meituan, Grab & Lab Meat
China’s $14B delivery price war, Grab’s first full-year profit, and Singapore’s world-first lab-grown meat. The state of Asian food tech in 2026.
How Do Mobile-First Economies in Asia Leapfrog Desktop in 2026? A Comprehensive Analysis
India now has 660 million smartphone users, and the vast majority of them have never owned a laptop, never had a broadband connection, and never used a desktop browser to … Read more
How Does E-Commerce Logistics Work Across Asia in 2026? A Comprehensive Operational Guide
China delivered 199 billion parcels in 2025 — up 13.7% year-on-year — generating express delivery revenue of 1.5 trillion yuan ($215 billion), according to the State Post Bureau. That’s more … Read more
How Do Digital Payments Work in Southeast Asia in 2026? QR, Wallets, and Cross-Border Rails
Southeast Asia’s digital payments market has crossed the $1 trillion threshold in total transaction value — and the infrastructure that makes it work looks nothing like what you’d find in … Read more