Half a Billion New Smartphone Users Across China, India, Vietnam and Indonesia in 2014

According to latest forecasts from Mediacells, consumers in India and China alone will buy almost 600m smartphones in 2014, comprising half of the global total.

Smartphone penetration will grow fastest in China, India, Vietnam and Indonesia where half a billion new users will be added in 2014. Continue reading “Half a Billion New Smartphone Users Across China, India, Vietnam and Indonesia in 2014”

Consumer Electronics Path to Purchase in Asia Pacific

Two in every three Asian shoppers has already researched and made a decision regarding which brand of consumer electronics product they will buy before they approach point-of-sale, online or offline, according to Text100’s Digital Index: APAC Consumer Electronics Study.

The research looks at how different information sources vary in importance at each stage of the customer journey for the consumer electronics sector. Continue reading “Consumer Electronics Path to Purchase in Asia Pacific”

Chinese Media Spend Lagging Behind Consumer Digital Habits

The rising Chinese middle class are spending more time with digital media, but advertisers have yet to reflect this shift with reallocated media budgets according to a new report.

“The Chinese middle class is not necessarily the richest, as a large number of young people are put into this category,” said Steven Chang, CEO of ZenithOptimedia Greater China, “but they definitely promise more wealth with a bigger purchasing power in the near future.” Continue reading “Chinese Media Spend Lagging Behind Consumer Digital Habits”