What with the yo-yoing of WPP, profit warnings, and Sir Martin Sorrell’s career, all in the shadow of the rise of the management consultants, you may be just as captivated by the current mayhem in the advertising agency and marketing … Continue reading The Inside Line: The Death of Agencies
Too often people see innovation as a flash of lightning, striking at random. And too many businesses are afraid to try new things, creating a huge barrier to success. Clearly inspiration is core to innovation, and new things are scary. But, as … Continue reading The 70/20/10 Rule for Marketing Innovation
What if Google invested in eye tracking technology free on every TV? They could do it in partnership with TV manufacturers, and under the auspices of measuring smart TV (read YouTube viewing on TV). How quickly would this disrupt the … Continue reading Google killed the TV star?
Everyone knows someone who works in marketing, advertising or media, but doesn’t get Digital. It could be a manager, client, or colleague.
At best they’re incompetent, but the worst culprits are the reason big businesses struggle, or even fail.
We asked brands, agencies and publishers across Asia to tell us about the most common problems they experience. The feedback was fascinating, and we think very familiar. Continue reading “10 Things People Who Don’t Get Digital Say or Do”