In 2023, brands will prioritize building trust with consumers. The past few years have been marked by numerous challenges, including the COVID-19 pandemic, lockdowns, supply chain disruptions, and economic uncertainty. As a result, consumers have become more demanding and less loyal, and many brands have struggled to keep up.
However, 2023 will mark a turning point for brands as they learn to better understand and respond to the needs of their customers. By gathering immersive consumer insights and acting on them quickly, brands can strengthen their relationships with consumers and create a more symbiotic relationship.
This report explores the top 10 social media trends of 2023 and how they are driven by consumer needs. Also provided are data-backed insights on why these trends are important, expert input from industry veterans, and practical advice for brands on how to maximize outcomes for both consumers and brands.